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Tuesday, July 31, 2012

Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value

Google Analytics July Product Update
  July 2012
See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate. Access Analytics
 
What's New
Use your web insights to power remarketing and win more customers
Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more
Remarketing
Content Experiments
Optimize your content with Content Experiments
Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more
Learn the value of your pages
Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more
Page Value
 
Case Studies and Education
Case Study: WBC used advanced segments to increase conversions by 12%
By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More


Follow us on Google+ for tips, trends and news
To gain insights about Analytics and learn from industry leaders, check out our popular posts:
• Move beyond PageViews and look at Conversions
• Why you must measure Social
Search Attribution: do more with AdWords Search Funnels
Next Chapter of Analytics: retiring the old version


This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.
 
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Happy Analyzing,
The Google Analytics Team

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