HootSuite - Stats and Analytics

Hello, It's time to begin measuring the success of your activities – from within HootSuite of course. Seeing the results of your campaigns, allows you to quickly adjust tactics and maximize the results of your efforts. HootSuite offers a number of tools for tracking and analyzing stats, including Ow.ly – a built-in URL shortener for images and URLs. For more advanced reporting options, the HootSuite dashboard comes complete with over 30 report 'modules' or Social Analytics functions that can be mixed and matched into customized reports. This will allow you to track various elements of your online activities directly from HootSuite, and fine tune your efforts to get the best possible results. Report modules are on a points-based system, and more points can be purchased any time. There are also free Quick Analytics Reports that give you summary stats for Ow.ly, Facebook Insights and more. As always, the Help Desk outlines the details outlines in detail the key points for getting started with Social Analytics: Creating a custom Social Analytics Report Using Analytics Points Saving custom Social Analytics Reports as a draft Sharing custom Social Analytics Reports with other HootSuite users Getting Started with Stats 1. To create a new report, hover over the Launch Bar and select Analytics. From here, click the "Create New Report" button from within Custom Analytics. 2. Then, you can select a template. Choose from several existing templates, or, to start from scratch click Custom Report. 3. Once a template is selected, you can begin customizing your report by adding Report Modules. Reports are available on a points system, and the type of plan you're on will determine how many points you have. More points are available for purchase at any time. Next Jump Start There's only one Jump Start email left and we'll use it to tell you about working with teams and assignments. As always, you can continue to become an expert through HootSuite University, or check back into the Help Desk for articles, forums, how-tos and more. Seek more knowledge? Visit these articles:

Quick Start Guide » Social Networks » Streams » Messages & Scheduling » Team Collaboration » RSS, Mobile & Widgets »

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