Face front, true believers.
For the purposes of this list, a "franchise" is defined as a mainstay Marvel property that has existed in various forms over the years. Though this list mainly focuses on actual comic books, the quality of the characters' use in other media — movies, television, games, toys — was taken into consideration. Longevity, cultural impact, and consistency of quality were key factors in determining the rankings on this list. Some characters who are enjoying a renaissance these days are rated a bit lower because they weren't always good — or even notable — franchises. Maybe someday they'll be ranked higher.
New Warriors
The New Warriors are like a store-brand superhero team comprised of drab, knock-off characters. They started out as ostensibly a junior team of Avengers, but they have no particular mission or reason to exist. The team has been rebooted a few times over and somehow only becomes more bland and forgettable with each new iteration. Today they're best known as the idiot superheroes who caused the disaster that served as the inciting incident of Civil War.
Marvel
Nova
A lot of characters have been Nova over the years, and all of them have been bland and generic. The Nova Corps is basically just Marvel's blatant ripoff of DC's Green Lantern Corps, and frankly, you're better off just buying actual Green Lantern comics.
Ed McGuinness/Marvel
Ghost Rider
There is no denying that there is a lot of appeal in the image of a guy with a flaming skull riding around on a motorcycle and whipping a chain around. It's just that this has rarely, if ever, translated into actually good stories.
Marvel
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